AHIMA's Directional Strategies: Values, Vision, and Mission (Resolution

Background Information

Associations exist to serve the goals of its members who are its community of interest. Unlike the private sector, associations have no stockholders. Its customers are its owners and its owners are its customers. An association's strategic framework—its directional strategies— are its values, vision, and mission statements.1

  • Values are the principles that guide all association planning and activities. Values are the ethical framework of the association.
  • Vision is what the association aspires to become. It describes the long-term results that are sought.
  • Mission establishes the boundaries and focus for the association's operating plans. A useful mission imposes discipline as it keeps the targets in focus.

Directional strategies are vitally important in today's private, public, and social organizations as they provide the context for all decision making. Maintaining and communicating directional strategies is a key role of AHIMA's Board of Directors.

Values, vision, and mission must be evaluated periodically to reflect the environment—both external and internal—and the rapid pace of change. AHIMA's current vision, values, and mission pre-date Vision 2006. Some pieces of the current statement date to 1991. Through this resolution, the Board calls upon the delegation to commit to the revised values, vision, and mission and help communicate these to all members.

The updated statements are shortened and simplified to ensure that AHIMA's members, its component and specialty organizations, and staff share and support a common set of values, vision, and mission. The revised statements will also be used in all communications with the press, the community, alliance organizations, and sponsors.


Topic: AHIMA's Directional Strategies: Values, Vision, and Mission
Intent: Provide the statement of organizational purpose and context for decision making
Addressed to: AHIMA members and staff and the health care community--providers and consumers
Originator: AHIMA Board of Directors
Approved by: 1997 House of Delegates
Date: October 19, 1997

Whereas, AHIMA's Board of Directors has developed the following values, vision, and mission statements to guide its thinking and decision making:



  • Respects all members whom we serve, and all individuals with whom we work and collaborate
  • Advances the importance of health information to improve healthcare
  • Embraces a code of ethical health information management practice
  • Promotes the public's right to private and high-quality health information
  • Delivers high-quality services and products


AHIMA will set the standard and be the recognized leader in health information management practice, education, certification, research, and advocacy.


As the membership organization of health information management professionals, AHIMA fosters the professional development of its members through education, certification, and lifelong learning. These commitments promote quality health information for the benefit of the public, healthcare consumers, providers, and other users of clinical data.

Whereas, an explicit and consistent statement of values, vision, and mission would aid the operation of component and specialty organizations;

Whereas, all members should know and understand what the organization stands for and what it works towards; therefore, be it

Resolved, That AHIMA and its component organizations commit themselves to uphold the above stated values and to work together to achieve our vision and mission.


1. Eadie, D.C. Meeting the Change Challenge. Washington, DC: American Society of Association Executives, 1997.

Article Citation:
"AHIMA's Directional Strategies: Values, Vision, and Mission." (Resolution from the 1997 House of Delegates) Journal of AHIMA 69, no. 1 (1998): insert before p.49.